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The importance of the regulation of personal data protection as a factor of business competitiveness

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The digitalization of markets and the increasing flow and speed of commercial traffic make personal data and its protection an essential element when doing business. Due to the enormous circulation of personal data, its exposure through social networks and the risks of its…
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How will the Madrid Protocol work?

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The Senate approved the initiative that included Chile into the group of 124 member countries. The Madrid Protocol is a system for the international registration of trademarks, which allows the applicants of the contracting parties to request, for a single time, that the…
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Can odors be registered?

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What novelties are there on trademarks? The brand-new Bill No.12,135-03. Odors are part of the experience offered by a brand, and studies have found that an odor, accompanied by the perfect word, can be decisive for a purchase decision. Soaps, candles, perfume and…
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